Adding attributes to your Google Business Profile can boost your visibility and attract more customers. These details help people find exactly what they’re looking for when searching online. By adding relevant attributes, you can showcase what makes your business unique and stand out from competitors in local search results. |
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Key Takeaways
- Attributes highlight unique features of your business to potential customers
- Adding relevant attributes can improve your visibility in local search results
- Regularly update your attributes to keep your Google Business Profile accurate
Keep Reading for more information!
Attributes cover a wide range of information about your business. They can include amenities like Wi Fi or parking, services you offer, or identity based classifications such as women owned or veteran owned. Google provides different attribute options based on your business type.
Updating your attributes is easy. Sign in to your Google Business Profile, go to the Info section, and look for the Attributes area. There you can select from a list of options that apply to your business. Remember to keep these details up to date as your offerings change.
Optimizing Your Profile With Attributes
Adding the right attributes to your Google Business Profile helps customers find what they need. It shows off your best features and makes your business stand out.
Defining Your Amenities
Think about what makes your business special. Do you have free Wi Fi? Is your place wheelchair accessible? Add these details as attributes. They help customers know what to expect.
Go to your profile and click “Edit profile“. Find the “More” tab. Look for “Amenities” and click the pencil icon. Check the boxes that apply to your business.
Some key amenities to highlight:
- Parking options
- Pet friendly policy
- Restroom availability
- Outdoor seating
Adding these helps people plan their visit. It can be the deciding factor for many customers.
Highlighting Your Services
Show off what you do best. List the main services you offer as attributes. This helps your business show up in more searches.
To add services, go to the “More” tab again. Find “Services” and click edit. Type in your main offerings. Be specific but keep it simple.
For example, a hair salon might list:
- Haircuts
- Coloring
- Styling
- Waxing
Pick 5 to 10 key services. Focus on what customers search for most. This makes it easier for them to find you.
Customizing Dining Options
Restaurants can use attributes to share important details. This helps diners choose where to eat.
In the “More” section, look for “Dining options”. Click to edit. Select all that apply:
- Takeout
- Delivery
- Dine in
- Outdoor seating
You can also add:
- Types of cuisine
- Dietary options (vegan, gluten free)
- Meal types (breakfast, lunch, dinner)
These details help your restaurant appear in specific food searches. It attracts customers looking for exactly what you offer.
Specifying Payment Options
Let customers know how they can pay. This avoids surprises and helps them plan ahead.
Find “Payment options” in the “More” tab. Click to edit. Check all the ways you accept payment:
- Cash
- Credit cards
- Mobile payments
If you take specific cards or apps, list those too. For example:
- Visa
- Mastercard
- Apple Pay
- Google Pay
Being clear about payment helps build trust. It shows you’re thinking about customer convenience.
Enhancing Accessibility and Accommodations
Adding accessibility attributes to your Google Business Profile helps customers with specific needs find your business. These details can make a big difference for people with disabilities.
Improving Accessibility Features
Focus on key accessibility features when updating your profile. Mark if your business has a wheelchair accessible entrance. Note if you have accessible parking spots near the door. List whether you offer wheelchair accessible restrooms.
Mention if you have ramps or lifts for easier access. Include details about wide doorways or aisles. Add if you have accessible seating areas. These features help people in wheelchairs visit your business.
Don’t forget about other accessibility needs. Note if you offer materials in braille or large print. List any assistive listening systems you have. Include info on service animal policies.
Detailing Accommodation Attributes
For lodging businesses, add key accommodation details. List if you have wheelchair accessible rooms. Note features like roll in showers or lowered counters. Mention if you offer accessible beds or furniture.
List any special services you provide. This could include staff trained in disability awareness. Note if you offer sign language interpretation. Add details on any mobility equipment you can provide.
For hotels, include info on accessible amenities. List if your pool has a lift or your gym has adaptive equipment. Note if room service is available for guests with mobility issues. These details help travelers pick the right place to stay.
Leveraging Attributes for Specific Sectors
Google Business Profile attributes help you showcase what makes your business unique. Different industries have special attributes to highlight key features customers care about.
Tailoring Attributes for Restaurants
Restaurants can use attributes to stand out from competitors. Add “Outdoor seating” if you have a patio. Mark “Takeout” and “Delivery” options. Note if you’re “Wheelchair accessible” or “Family friendly.”
List your cuisine types like “Italian” or “Vegan.” Mention if you offer “Happy hour” specials. Include atmosphere descriptors such as “Casual” or “Fine dining.”
Don’t forget about payment options. Mark if you accept “Credit cards” or are “Cash only.” These details help diners choose where to eat.
Enhancing Lodging and Hospitality Attributes
Hotels and vacation rentals have unique attributes to showcase amenities. Mark if you have a “Pool” or “Fitness center.” Note “Free breakfast” or “Room service” if offered.
Highlight “Pet friendly” policies if you welcome furry guests. Mention “Free Wi Fi” for connected travelers. If you have a “Spa” on site, be sure to include that.
List nearby attractions like “Beach access” or “Ski in/ski out.” These features can sway booking decisions. Don’t forget practical info like “24 hour front desk” or “Airport shuttle.”
Customizing Attributes for Health and Safety
Health and safety attributes are crucial across all sectors. Mark if you require “Mask wearing” or offer “Contactless payment.” Note “Appointment required” if customers need to book in advance.
Highlight “Staff wear masks” to show your commitment to safety. Mention “Temperature checks” if you screen visitors. Include “Hand sanitizer provided” to ease concerns.
For medical offices, add “Wheelchair accessible entrance” and “Staff get flu shots.” Restaurants can note “Disposable or sanitized menus.” These attributes build trust with cautious customers.
Managing and Updating Your Attributes
Keeping your Google Business Profile attributes up to date is key for attracting customers. Regular checks and adjustments help make sure your profile stays accurate and useful.
Periodic Reviews and Relevance
Set a schedule to review your attributes every few months. Look for any changes in your business that need to be reflected. Did you start offering new services? Change your hours? Add accessibility features? Update these right away.
Check if Google has added new attribute options. They often roll out new choices to help businesses describe themselves better. You might find new ways to stand out.
Remove outdated attributes too. If you no longer offer something, take it off your profile. Keeping old info can confuse customers and hurt your reputation.
Responding to Customer Feedback
Pay attention to what customers say about your business. They might mention things you haven’t thought to include as attributes. If you see repeated comments about a feature or service, consider adding it to your profile.
Use customer reviews to spot gaps in your attributes. If someone praises something that’s not listed, add it. This helps future customers find what they’re looking for.
Be careful with negative feedback too. If customers often complain about a missing feature, make sure you’re not implying you have it through your attributes. Honesty builds trust and improves customer experience.
Marketing and Promotion Through Attributes
Attributes on your Google Business Profile can be powerful marketing tools. They highlight your unique offerings and attract customers looking for specific features.
Showcasing Unique Offerings
Add attributes that set your business apart. If you’re a restaurant, note “outdoor seating” or “vegan options.” Retail shops can list “curbside pickup” or “local products.” These details grab attention in search results.
Make a list of what makes you special. Think about your most popular items or services. Then check if Google has matching attributes to add.
Update your attributes regularly. New ones get added often. Stay on top of changes to keep your profile fresh and eye catching.
Using Attributes to Attract Crowds
Pick attributes that match what people search for. “Free Wi Fi” can draw students and remote workers. “Dog friendly” appeals to pet owners.
Look at your busiest times. Add attributes like “happy hour” or “live music” to boost slower periods. This helps spread out customer visits.
Create an online events calendar. Link it to your profile. Add attributes for “recurring events” or “classes offered” to keep people coming back.
Use seasonal attributes. “Patio seating” in summer or “fireplace” in winter can bring in more customers during those times.
Tracking the Impact
Adding attributes to your Google Business Profile can boost your visibility. Tracking how these changes affect your performance is key.
Analyzing Performance in Local Search Results
Check your profile views and actions after adding new attributes. Look at how often your business shows up in Google Maps and Search results. Pay attention to changes in click through rates and customer actions like phone calls or website visits.
Use Google Business Profile Insights to see these metrics. Compare data from before and after you added attributes. Focus on trends over time, not just day to day changes.
Watch your rankings for relevant local search terms. See if you move up in results for searches related to your new attributes. For example, if you add “outdoor seating” as an attribute, track your position for “restaurants with outdoor seating near me.”
Ask customers how they found you. Did they see your business because of a specific attribute? This feedback can help you understand which attributes matter most to your audience.
Best Practices for Attributes
Adding accurate attributes to your Google Business Profile helps customers find your business. Pick attributes that truly reflect your offerings and keep them up to date.
Ensuring Accuracy and Consistency
Choose attributes that match your business. Don’t add features you don’t have. If you offer takeout, mark that attribute. If you don’t have wheelchair access, don’t select it.
Check that your attributes align with other online listings. Make sure your website shows the same info as your Google profile. This builds trust with customers and Google.
Update your attributes when things change. Did you start accepting credit cards? Add that attribute right away. Removed outdoor seating? Take that attribute off your profile.
Staying Updated with Google’s Guidelines
Google often adds new attributes. Check your profile monthly for new options. New attributes can help you stand out in search results.
Read Google’s help articles about attributes. They explain how to use them correctly. Some attributes only work for certain business types.
Watch for emails from Google about your Business Profile. They may tell you about attribute changes or new features.
Test searches for your business type. See what attributes show up for competitors. This can give you ideas for attributes to add to your own profile.
