Google Business Profile attributes are key features that help your business stand out in local search results. These attributes give potential customers quick info about your services, amenities, and unique offerings. Adding the right attributes can boost your visibility on Google Search and Maps, making it easier for people to find and choose your business. |
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Key Takeaways
- Google Business Profile attributes help your business stand out in search results
- You can easily add or edit attributes through your Google account
- Keeping attributes updated gives customers accurate info about your business
Keep Reading for more information!
You can easily edit your profile attributes through Google Search or Maps. Just sign in to your account, select “Edit profile,” and go to the “More” tab. There, you’ll see a list of attributes relevant to your business type. Pick the ones that apply to you and save your changes.
Some common attributes include payment methods, accessibility features, and health and safety measures. You can also highlight special services or amenities that set your business apart. By keeping your attributes up to date, you give customers a clear picture of what to expect when they visit you.
Setting up Your Google Business Profile
Creating your Google Business Profile is a key step for local businesses. It helps customers find you online and learn about what you offer. Let’s look at how to set it up effectively.
Choosing the Right Category
Pick a category that best describes your business. This helps Google show your profile to the right people. You can choose up to 10 categories, but focus on the main one first.
Google offers many options. Be specific. If you run a pizza shop, don’t just choose “Restaurant.” Pick “Pizza Restaurant” instead.
Your category affects what details you can add later. It also impacts how you show up in search results. Take time to get this right.
Importance of Accurate Attributes
Attributes give more info about your business. They tell customers what to expect when they visit you.
You can add things like:
- If you’re open late
- Whether you offer takeout
- If you have free Wi-Fi
Be honest when adding attributes. Don’t say you’re open 24/7 if you’re not. Wrong info can upset customers.
Update your attributes often. Did you start offering delivery? Add it to your profile. Keeping things current helps you stand out from other businesses.
Understanding Attributes and Their Importance
Google Business Profile attributes give customers key details about your business. They help you stand out and match what people search for online.
Types of Attributes
Google offers many attribute types for businesses. Some are basic, like your hours or if you’re wheelchair accessible. Others are more specific to your industry.
Restaurants can list if they offer takeout or delivery. Hotels can show if they have a pool or free breakfast. Retail shops can note if they do curbside pickup.
You can add attributes through your Google Business Profile dashboard. Pick the ones that fit your business best. This helps customers know what to expect when they visit you.
Subjective Attributes
Some attributes come from what customers say about you. These are called subjective attributes. They’re based on reviews and feedback.
For example, customers might say your restaurant is good for groups or has a cozy atmosphere. Or they could note that your store is good for browsing.
You can’t directly control these attributes. But you can influence them by providing great service and encouraging happy customers to leave reviews.
Objective Attributes
Objective attributes are facts about your business that you control. These include things like:
- Payment methods you accept
- Languages your staff speaks
- Whether you’re woman owned or veteran owned
- If you offer free Wi-Fi
You can easily update these in your Google Business Profile. Make sure to keep them current. Wrong info can frustrate customers and hurt your reputation.
Picking the right attributes helps you show up in more searches. It also gives customers a clear picture of what makes your business unique.
Enhancing Visibility Through Attributes
Google Business Profile attributes boost your online presence. They help customers find your business and learn key details quickly.
SEO Benefits of Attributes
Attributes improve your search rankings. When you add relevant attributes, Google better understands your business. This helps you show up for more specific searches. For example, if you mark your restaurant as “vegetarian friendly,” you’re more likely to appear when someone searches for “vegetarian restaurants near me.”
Attributes also make your listing stand out. They show up as icons or text in search results. This grabs attention and gives searchers quick info about your business. Keep your attributes up to date. Google may change available options based on your category.
Attributes and User Experience
Attributes make it easier for customers to choose your business. They give quick answers to common questions. Does your store have Wi-Fi? Is your restaurant kid friendly? Customers can see this info at a glance.
Clear attributes save time for both you and your customers. They cut down on phone calls asking basic questions. This lets you focus on more important tasks.
To update your attributes:
- Go to Google Search or Maps
- Click “Edit profile”
- Select the “More” tab
- Pick the category to change
- Set attributes to “Yes” or “No”
- Click “Save”
Check your attributes often. Add new ones that fit your business as Google adds them.
Categories and Attributes for Specific Businesses
Google Business Profile lets you pick categories and add details about your business. This helps customers find you more easily. Restaurants and hotels have special options to show what makes them unique.
Restaurant Specific Attributes
You can choose from many restaurant types like “Italian Restaurant” or “Sushi Bar”. This helps people find exactly what they want to eat.
Add details about your dining options:
- Dine in
- Takeout
- Delivery
Tell customers about your atmosphere:
- Casual
- Fine dining
- Family friendly
List your special services:
- Catering
- Private events
- Happy hour
Don’t forget to mention dietary options:
- Vegetarian
- Vegan
- Gluten free
Hotel Specific Attributes
Pick the right hotel category like “Boutique Hotel” or “Resort”. This targets travelers looking for your type of place to stay.
Highlight your key amenities:
- Free Wi-Fi
- Swimming pool
- Fitness center
Describe your rooms:
- Single
- Double
- Suite
Add info about guest services:
- 24 hour front desk
- Concierge
- Room service
Mention special features:
- Pet friendly
- Business center
- Airport shuttle
These details help your hotel stand out and attract the right guests.
Health and Safety Attributes
Google Business Profile offers health and safety attributes to help businesses share important info with customers. These features let you tell people about your Covid 19 policies and health measures.
Communicating Covid 19 Policies
You can use attributes to show your Covid 19 rules. Add a “Mask required” tag if you want customers to wear face coverings. Set a “Staff wear masks” attribute to show your team follows safety rules. You can also note if you do temperature checks.
These tags help customers know what to expect before they visit. It’s a quick way to share key info without long explanations. You can update these attributes as your policies change.
Promoting Health Protocols
Beyond Covid 19, you can highlight other health and safety measures. Use the “Hand sanitizer available” tag to show you care about cleanliness. Add “Staff get temperature checks” to prove you monitor employee health.
For food businesses, tags like “Disposable utensils” can be useful. Gyms might use “Equipment sanitized between use” to show they clean often. These attributes build trust and show you take health seriously.
You can add or remove attributes easily in your Google Business Profile. Keep them up to date to give customers the latest info about your safety practices.
Leveraging Accessibility and Family Friendly Attributes
Google Business Profile offers ways to highlight your business’s accessibility and family friendly features. These attributes can help attract more customers and make your business welcoming to all.
Accessibility Attributes
Google lets you add accessibility info to your profile. You can show if your business has wheelchair accessible entrances, restrooms, seating, parking, and elevators.
To add these:
- Log into your Google Business Profile
- Click “Info” on the left
- Find “Add Attributes” and click Edit
- Choose the right accessibility options
- Click “Apply”
These details help people with mobility needs find businesses that work for them. It’s good to check and update your attributes often.
Making Your Business Kid Friendly
Family friendly attributes can bring in more customers with children. You can list if you have:
- High chairs
- Changing tables
- Kids’ menus
- Play areas
Add these attributes the same way as accessibility ones. They show up when people search for family friendly places.
Having these features can set you apart from competitors. Make sure to keep your info up to date as your offerings change.
Payment and Reservation Attributes
Google Business Profile lets you display payment options and reservation capabilities. This helps customers know what to expect when visiting your business.
Options for Payments
You can specify which payment methods your business accepts. Common options include credit cards, cash, checks, and digital wallets. To add payment attributes:
- Go to your Business Profile
- Click “Edit profile”
- Select the “More” tab
- Choose “Payments”
- Toggle on the payment types you accept
Adding these details makes it easier for customers to plan their visit. It’s especially helpful for cash only businesses or those with minimum card purchase amounts.
Handling Reservations
If your business takes reservations, you can highlight this on your profile. To set up reservation attributes:
- Access your Business Profile
- Click “Edit profile”
- Go to the “More” section
- Select “Reservations”
- Choose your reservation options
You can indicate if you accept reservations by phone, online, or both. Some businesses can even link directly to their booking system through Google. This feature is great for restaurants, salons, and other appointment based services.
Amenities and Services Offered
Google Business Profile Attributes let you showcase the amenities and services your business provides. This helps customers know what to expect when they visit your location.
General Amenities
You can highlight common amenities in your Google Business Profile. Add attributes for restrooms to let customers know if you have public facilities. Mark if you have an elevator for easy access to upper floors. Note whether you offer free Wi-Fi so people can stay connected.
Indicate if you have on site parking available. This is helpful for businesses in busy areas. You can specify if it’s free parking or paid. For hotels and resorts, you can list amenities like a pool or fitness center. These attributes give potential guests a better idea of what your property offers.
Specialized Services
Beyond basic amenities, you can showcase specialized services. If you run a hotel, you might offer laundry service or have an on site spa. Restaurants can note if they have outdoor seating or takeout options. Retail stores can highlight services like gift wrapping or personal shopping.
For accessibility, mark if you have wheelchair accessible entrances or parking. Note any accommodations for guests with disabilities. Service based businesses can list offerings like free consultations or mobile services. These attributes help set your business apart and attract customers looking for specific services.
Managing Customer Expectations with Subjective Attributes
Subjective attributes help shape how customers view your business. They give insights into the atmosphere and what people think about your place.
Atmosphere and Ambiance
Subjective attributes tell you about the feel of your business. Is it quiet or noisy? Casual or upscale? This info helps customers plan their visit. A quiet spot is great for work meetings. A lively place suits friends meeting up.
You can’t set these attributes yourself. They come from what customers say. Keep an eye on them to see how people view your business. If the vibe doesn’t match what you want, you can make changes.
Customer Perception Insights
These attributes show what people think about your business. You might learn that customers see your place as family friendly or good for groups. This feedback is useful for planning.
You can use these insights to improve. If people say your place is too noisy, you could add sound absorbing items. If it’s seen as too formal, you might add some casual touches.
Watch for changes in these attributes. They can show if your efforts to adjust the atmosphere are working. Remember, these come from real customer views, so they’re very valuable.
Utilizing Technology and Mobile Attributes
Google Business Profile offers tech focused attributes to highlight your digital capabilities. These features let customers know about your online services and mobile friendly options.
Mobile Compatibility
You can use mobile attributes to show customers your business is ready for on the go interactions. Add “Mobile friendly website” to your profile if your site works well on phones. Mark “Mobile orders” if you take orders through apps or mobile sites.
List “Wi-Fi” as an attribute if you offer free internet to visitors. This is great for cafes, hotels, and other spots where people might want to connect.
Don’t forget about “Mobile payments.” This tells people you accept digital wallets like Apple Pay or Google Pay. It’s a quick way to show you’re up to date with payment tech.
Tech Integration for Efficiency
Highlight your tech savvy side with attributes that showcase digital services. “Online appointments” lets customers book times without calling. This works well for salons, doctors, and other scheduled services.
Add “Quick updates” to your profile if you post often about specials or changes. This shows you keep your info current and engage online.
If you use apps or websites for orders, mark “Online orders” as an attribute. This signals to customers they can buy from you without visiting in person.
Remember to update these attributes as your tech offerings change. Keep your profile current to attract tech minded customers.
Dining and Food Service Attributes
Google Business Profile offers key attributes to showcase your restaurant’s unique features. These help customers find the dining options that fit their needs and preferences.
Diverse Dining Options
You can highlight your restaurant’s meal types using attributes. Breakfast, lunch, dinner, and dessert options tell customers when to visit. Cuisine types like Italian, Mexican, or vegan help diners find food they’ll enjoy.
Attributes for dietary needs are important too. Gluten free, vegetarian, and halal options make your menu more inclusive. You can also note if you offer kids’ meals or senior discounts.
Don’t forget about ambiance. Attributes for outdoor seating, romantic atmosphere, or live music set expectations. These details help diners choose the right spot for dates, family outings, or business meetings.
Takeout and Delivery Services
Takeout and delivery attributes are crucial in today’s dining landscape. You can specify if you offer takeout, curbside pickup, or no contact delivery. This helps customers looking for convenient meal options.
Delivery radius information lets people know if you serve their area. You can also note if you use third party delivery services like DoorDash or Uber Eats.
Takeout packaging attributes matter too. Eco friendly containers or tamper evident seals show your commitment to sustainability and food safety. You can also highlight if you offer family style meals or catering services for larger groups.
Highlighting Unique Offerings
Google Business Profile attributes let you show off what makes your business special. Use them to catch customers’ eyes and stand out from competitors.
Niche Services and Products
Pick attributes that highlight your unique services or products. If you run a vegan bakery, add “Vegan Options” and “Gluten Free Options” to your profile. For a pet groomer, select “Mobile Services” if you offer at home visits.
Think about what sets you apart. Do you use organic ingredients? Add the “Organic” attribute. Offer 24/7 emergency plumbing? Choose “Open 24 Hours” to let people know.
Use attributes to showcase your expertise too. A bike shop might add “Bike Repair” and “Custom Bike Builds” to attract cycling enthusiasts.
Exclusive Offers and Promotions
Attributes can also draw attention to special deals. If you have a loyalty program, add the “Loyalty Program” attribute to your profile. This can encourage repeat business.
For restaurants, highlight “Happy Hour” or “Early Bird Specials” if you offer them. Retail stores can use “Seasonal Menu” or “New Arrivals” to keep customers coming back.
Don’t forget about payment options. If you accept digital wallets or cryptocurrency, add those attributes. Some customers might choose you over competitors because of convenient payment methods.
Remember to update your attributes regularly. This keeps your profile fresh and relevant to customers’ needs.
Frequently Asked Questions
Google Business Profile attributes help showcase important details about your business to potential customers. They allow you to highlight specific features and services that set your business apart.
What are the common attributes that can be added to a Google Business Profile?
Common attributes include business hours, accepted payment methods, and accessibility options. You can also add attributes like “free Wi-Fi,” “outdoor seating,” or “LGBTQ+ friendly” depending on your business type.
How can I update my Google Business Profile attributes to attract more customers?
To update attributes, log in to your Google Business Profile and click “Edit profile.” Select the “Info” tab and scroll down to find the attributes section. Choose relevant attributes that accurately describe your business offerings.
What are the steps to add or edit attributes in a Google Business Profile?
First, sign in to your Google Business Profile. Click “Edit profile” and go to the “Info” tab. Scroll to find the attributes section. Click on an attribute to add or remove it. Save your changes when done.
How do certain attributes affect the visibility and searchability of a Google Business Profile?
Attributes can improve your profile’s visibility in search results. For example, if someone searches for “pet friendly restaurants,” having the “pet friendly” attribute increases your chances of appearing in those results.
Can I customize specific attributes for my business category on Google?
Yes, Google offers category specific attributes. For restaurants, you might see options like “takeout” or “delivery.” Retail stores may have attributes like “in store pickup” or “same day delivery.”
What are the implications of incorrectly setting attributes in a Google Business Profile?
Setting incorrect attributes can mislead customers and harm your business reputation. It may lead to negative reviews if customers expect services you don’t offer. Always keep your attributes accurate and up to date.
