When comparing companies that hire an outside site content creation firm to those that handle content creation in house, several statistics and insights highlight the differences in approach, cost, and return on investment (ROI).
Outsourcing Content Creation
- Prevalence: A significant number of companies opt to outsource content creation. For instance, 70% of marketers use a combination of outsourced and in house resources, while 22% rely solely on outsourcing to specialists
- Cost Efficiency: Outsourcing is often more cost effective than maintaining a full in house team. It eliminates expenses related to salaries, benefits, and overhead costs associated with full time employees
- Access to Expertise: Outsourcing provides access to top tier talent and subject matter experts without long term commitments, allowing companies to produce high quality content efficiently
- Scalability and Flexibility: Companies can scale their content production up or down based on demand without the need for additional permanent staff
- ROI: Outsourcing can boost ROI by reducing costs and increasing the efficiency of content production. It allows companies to focus on strategy and core business activities while ensuring high quality content output
In House Content Creation
- Control and Alignment: In house teams offer greater control over content, ensuring alignment with the company’s brand and culture. This approach allows for direct oversight and frequent quality checks
- Challenges: Building and maintaining an in house team can be costly and may not be feasible for all companies, especially those with tight budgets. It also requires significant time and resources to recruit and manage a comprehensive team of content specialists
- ROI Considerations: While in house teams can provide a deeper integration with company goals and faster communication, the costs associated with salaries and benefits can impact overall ROI. Companies need to balance these costs against the benefits of having content creators who are fully immersed in the company’s culture and objectives
In summary, the decision to outsource or keep content creation in house depends on a company’s specific needs, budget, and strategic goals. Outsourcing offers flexibility, cost savings, and access to expertise, potentially leading to a higher ROI. In contrast, in house teams provide greater control and alignment with company culture but can be more expensive to maintain.