| This is advice and steps we would advise every lawyer and law firm do, to help with local SEO. By taking these steps can help you get noticed in your community, region, state, and throughout the contry. These |
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Each step will have an explanation as to why.
Keep Reading to learn more!
1: Press releases
A: You should always submit 2 press releases as soon as the client is signed up with you or your law firm. These first 2 press releases should be in 2 different format. The first press release should be worded for the every man, no legal jargon, or legal terms. This press releases will help get thye word out about the client and or case. By doing it this way to you can get more of the public to trust in you or your firm. TThe second of the 2 should be written for lawyers and law firms. With all of the legal terms in it. This press release is as I am sure you can figure out is for those in the legal profession, it is in terms they understand. Both of these releases also help to set the stage for the courtroom battle to come, in the public’s eyes and in the eye’s of the legal profession.
B: After the case. Win loose or draw. Again 2 press releases. First for the every person to understand. In both of these 2 press releases you are aiming to get more clients, and establish yourself and firm as the go to attorney’s in your area for this type of case. In this second set of press releases you explain exactly what the case was about, the tactics used, and the reasons you won, lost, or drew on the case. All of this is aimed to get you recognized as the top in your area. Again aimed at local seo. As you are reading this it is safe to say you either understand the importance of local seo, or you are trying to understand it.
2: Local Directories
A: By now you are in the local legal directories. Directories like Just Law, American Bar Association, city state business directories, State bar association, Find Law, and so forth. You need to be listed in the online versions as well, that can be searched for on search engines.
B: These are the sites that you get to use legal terms, the types of law that you, your firm, and lawyers practice. Visitors to these sites will expect to see legal terms, even if they may not understand it.
3: Google business profile/Google My Business profile
A: This is how you will be found on Google by potential clients in your area. This is one of the area’s that local seo experts like us come into play. This is also where are of the steps above come into use, to help us help you be found in the search engines. For your Google Business listing, everything about needs to have the same information on it. You name, address, pgone number, hours of operation and even the kind of law you practice.
B: You will need to build links not only to your website, but also to your google business profile. All citations you mention your business and link to your site and Google business profile. There is a lot more to it, however, this is our specialty. We ae not lawyers and you are not local SEO experts. You will be able to follow along in our future articles, however these will use more SEO terms and not legal terms.
If you, or your law firm need local SEO (Search Engine Optimization) services book that free consultation with us to see how we can help you and your firm.
